SXSW Shines With Unforgettable Premiere Parties At Cinema Center

At South by Southwest (SXSW), Roxstar Entertainment’s Cinema Center and Collider Studio, sponsored by Bloom Nutrition, Peroni, Hendrick’s Gin, Rendezvous Films, and Collider, hosted a series of unforgettable premiere parties and afterparties, bringing together some of the biggest names in film and music.

On March 10, Matthew and Camila McConaughey took center stage at the premiere party for The Rivals of Amziah King. The couple raised a toast with Pantalones Tequila to celebrate the world premiere of the film. The Cinema Center was buzzing with energy as guests mingled and celebrated the film’s big debut, sipping on cocktails provided by Hendrick’s Gin and Peroni, while savoring curated wine tastings sponsored by Bloom Nutrition.

On March 9, the excitement continued as the premiere party for We Bury The Dead took place. Actress Daisy Ridley made a memorable appearance following her panel interview at the Collider Studio, which was sponsored by the same esteemed brands. Ridley, who stars in the film, was in high spirits as she mingled with festivalgoers, making this premiere an unforgettable night.

That same day, Collider Media Studio, presented by Rendezvous Films, kicked off Day 2 with a stunning array of panels and presentations. Among the stars in attendance were Aaron Paul, Eiza González, and Flying Lotus, who joined the event to promote their new film ASH. 

“It’s a really fun movie, because I love watching horror films in movie theaters [where] it’s a communal experience and everyone is kind of screaming together,” said González of the upcoming movie. “It’s a little movie that we did in a backlot in a warehouse in New Zealand for no money, with a lot of love and a lot of passion, with a crazy off-the-wall idea. And it’s fun, it’s gory, it’s crazy.”

From the McConaugheys’ heartfelt toast to the star-studded appearances of A-list actors and musicians, Cinema Center’s premiere afterparties were a testament to SXSW’s vibrant energy and the cinematic magic that brought it all together.

With the support of its premier sponsors—Bloom Nutrition, Peroni, Hendrick’s Gin, Rendezvous Films, and Collider—Cinema Center continues to lead the way in curating experiences that elevate the SXSW festival, making it a must-attend event for industry professionals and fans alike.