The highly anticipated total solar eclipse on April 8th is creating a buzz across Texas, with businesses capitalizing on the rare celestial event.
This eclipse marks a historic moment as the state hasn’t witnessed such an occurrence since 1878, and the next one won’t grace the contiguous U.S. until 2044.
From special treats to unique experiences, Texas businesses are rolling out promotions to cater to eclipse enthusiasts, expecting a substantial boost to the economy due to tourist spending. According to a list published by Chron, here’s how some Texas establishments are tapping into the eclipse frenzy:
NASA Merch: The Johnson Space Center’s shop offers eclipse-themed merchandise, including unique space helmet-shaped glasses and eclipse patches.
Southwest Airlines Flights: Offering flights along the eclipse’s path, providing passengers with an aerial view of the phenomenon.
H-E-B’s Eclipse Cakes: The popular grocer introduces specialty eclipse-themed cakes for customers to enjoy during the celestial event.
Buc-ee’s Eclipse Viewers: Partnering with the Houston Museum of Natural Science, Buc-ee’s distributes free solar eclipse viewing kits to Texas public schools.
Tiff’s Treats Eclipse Cookies: Offering a special mix of lemon sugar and double chocolate chip cookies for a limited time.
Eclipse Booze: Bars and breweries across Texas are hosting eclipse viewing parties and offering specialty drinks, including eclipse-aged bourbon and hazy IPAs.
These initiatives showcase Texas businesses’ creativity and adaptability in seizing opportunities to celebrate this rare cosmic event.