Salvation Army Red Kettles and Bell Ringers Out Earlier Than Ever

This year, the need is greater. That is the slogan for the Salvation Army’s 2020 holiday fundraising campaign, which for the first time in the organization’s 130-year history, is beginning about a month early. 

Why so early? COVID-19 is why.

The organization is worried that because of the pandemic people may be carrying less cash and coins. That combined with predictions of more online shopping, fewer people out and about, unemployment and closures of retail stores that often host the army’s red kettles and bell ringers could mean a 50% decrease in funds raised this year.

Based on the increase in services already provided in response to the pandemic, the organization could serve up to 155% more people in 2020. Donations help with homeless shelters, traditional housing and supportive housing, utility bills, groceries and during the holidays, presents for the Angel Tree program.

A television ad campaign is already underway, and donations are being accepted online at RescueChristmas.org

Digitally savvy families can ask Amazon’s cloud-based voice service Alexa to initiate the donation for them by simply saying, “Alexa, donate to the Salvation Army,” then state the amount.  

“The Salvation Army has agreements in place with several national retail partners allowing the red kettles to be placed in front of stores beginning the second week of November,” wrote Philip Burn, the Salvation Army Texas communications director, in an email on Monday.

To allow for touchless donations, there will be QR codes displayed at the red kettles to allow for payment via Google Pay, Apple Pay or NFC tag.

Bell ringers will be required to wear masks and to clean the kettles daily, and they will maintain social distancing.

RA Staff

Written by RA News staff.

Recent Posts

Unregulated Development at Core of Texas Flood Tragedy, Experts Warn

As Texas lawmakers hold hearings on flood…

20 hours ago

Texas Senate Republicans Block Subpoenas in Redistricting Controversy

A Texas Senate committee overseeing congressional redistricting…

20 hours ago

Senate Bill Would Eliminate Most Legal Hemp Products in Texas

A controversial bill to ban hemp-derived THC…

20 hours ago

Chairman Hunter Introduces Congressional Redistricting Bill for Texas

House Bill 4, introduced by Chairman Todd…

2 days ago

With DOJ Deadline Looming, Texas Democrats Demand Action on Voting Map Concerns

A debate over Texas’s 2021 congressional redistricting…

2 days ago

This website uses cookies.