Elections

Abbott And Beto Have Spent More Than $8 Million Dollars To Convince The Spanish Speaking Population

Texas is experiencing a significant demographic shift as huge wages of immigrants arrive in the state. According to the most recent census data, among the 19.4 million Texans who are U.S. citizens and 18 years old or older, 4.4 million speak Spanish as a native or as a secondary  language. In that sense, the vote of these demographic groups is more critical than ever in the state’s governor race. Abbott’s and Beto’s campaigns have reported more than $8 million dollars in ads targeting the Spanish-speaking population.

Abbott’s $5 million dollar investment doubled the amount he invested in this demographic during his two previous campaigns. In comparison, Beto’s $3 million dollars are being invested in Spanish media like Univision and Telemundo. The combined $8 million between the two candidates is the most ever spent on Spanish-language ads in a Texas gubernatorial race.

The University of Texas-Austin shows that while Abbott leads O’Rourke by 5 percentage points in the race, 52 percent of Latinos said they would vote for O’Rourke, compared to 33 percent who said they would vote for Abbott.

RA Staff

Written by RA News staff.

Recent Posts

Texas Tries to Ban THC While Pretending It’s About Safety

As Texas grapples with the aftermath of…

21 hours ago

North Texans Sound Off Against Redistricting in Arlington

A spirited and overflowing crowd packed the…

21 hours ago

Houston Housing Waitlist Shrinks by 90% After Update Deadline Passes

More than 16,600 applicants have been removed…

2 days ago

This website uses cookies.