According to new data, nothing beats good old-fashioned Christmas Hallmark movies – the classics are timeless.
Samba TV, a data provider and measurement company, said that of the 10 most-watched holiday movies over the past month, only two were released this season.
Here are the top 10, as reported by The Wall Street Journal:
1. Christmas Vacation (1989) – 8.6 million households watched
2. Home Alone (1990) – 8.4 million
3. Elf (2003) – 7.8 million
4. Four Christmases (2008) – 3.6 million
5. A Christmas Story (1983) – 3.4 million
6. Falling for Christmas (2022) – 3.2 million
7. The Noel Diary (2022) – 2.8 million
8. Die Hard (1988) – 2.6 million
9. How the Grinch Stole Christmas (2000) – 2 million
10. The Holiday (2006) – 1.7 million
Netflix’s Falling for Christmas, starring Lindsay Lohan, and The Noel Diary, made the top 10 most watched, but neither attracted even half the households that tuned in to watch; 1989’s “National Lampoon’s Christmas Vacation,” 1990’s “Home Alone,” and 2003’s “Elf.”
According to Samba TV, Christmas movies released by streaming services are attracting a younger audience, while older viewers are more likely to view older films. Samba TV’s data is collected from chips embedded in smart TVs that users agree to let collect information. A household is counted as having viewed a movie for at least five minutes.
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