Ever since Elon Musk took over, Twitter has been facing a significant loss of its top advertisers, a huge blow since 90% of the social media platform’s revenue comes from ads.
According to The Wall Street Journal, Twitter is offering to match advertisers up to $250,000 in a desperate attempt to attract ad buyers back to the platform.
It might come as a surprise, but this isn’t Twitter’s first attempt to coax advertisers, back in December, Twitter offered $500,000 of free ads to brands that spent $500,000 with a $1 million cap, as reported by Mashable.
In November, Media Matters reported that 50 of the top 100 advertisers fled the platform. Chevrolet, Chipotle, Ford, and Jeep all issued statements about their decision to leave.
Further evidence of how dependent Twitter is on advertising, they also announced they would allow political ads back on its platform.
Will Twitter ever bounce back from Musk’s reign?
According to anonymous people close to the main source provided to CNN, Texas Rep. James…
COVID-19 activity is climbing once again in Texas, with a new variant contributing to what…
"Judge temporarily blocks Texas’ Ten Commandments requirement in 11 school districts" was first published by…
On August 15, Texas lawmakers started a second special session to review and come up…
As September unfolds, President Donald Trump faces important affairs, domestic and abroad. Some of the…
After the Guadalupe River flooding tragedy on July 4, owners of affected camps in Kerr…
This website uses cookies.