Veterans Day falls every year on November 11, the date when fighting in World War I officially ceased on the 11th hour of the 11th day of the 11th month in 1918. Initially called “Armistice Day,” it was redesigned in 1954 to honor all U.S. military veterans, not just those who fought in the First World War.
Observing this day carries added meaning: it’s a moment to recognize the many men and women in the state who have served the country, remembering their sacrifices, valuing their contributions, and reinforcing that service is woven into the fabric of many Texas communities.
For Texans, Veterans Day is more than a date on the calendar, but a heartfelt opportunity to say thank you. Serving in the armed forces often means long deployments, missed milestones, and years of dedication, so taking a moment to thank someone directly truly matters, as the Texas Veterans Commission reminds us.
Across Texas, from San Antonio’s Veterans Day Parade to memorial gatherings, communities come together to bridge the gap between those who have served and those who benefit from their sacrifice.
For younger generations, it’s a chance to learn what the day represents and understand the responsibilities that come with freedom.
Beyond ceremonies and thanks, many businesses in Texas honor veterans with special deals and freebies on or around Veterans Day. For example:
- Supermarket chain H‑E‑B plans to distribute gift bags to veterans in its stores and contribute to veteran-oriented nonprofits.
- Whataburger is offering free taquitos on Tuesday each week from Veterans Day through the end of the year to active duty and veterans (with ID or proof of service).
- Retailers and restaurants across the state are offering discounts such as 10 % off purchases, free items, or meal vouchers for veterans and active-duty military. You can learn more about which restaurants are participating here.
These offers, while small, are part of a larger effort across Texas to recognize the service and sacrifices of military personnel.
Whether attending local ceremonies, visiting a veterans memorial, supporting veteran-owned businesses, or simply expressing thanks, Texans have multiple ways to honor those who have served, ensuring that Veterans Day remains a meaningful and widely observed tradition.
