McDonald’s began selling a meal named after Houston rapper Travis Scott on Tuesday.
The combo meal includes a burger with cheese, bacon and lettuce, a medium order of fries with barbecue sauce, and a Sprite with ice. You can eat like Scott for $6 until Oct. 4 in the contiguous 48 states.
This is the first time a meal has been named after a celebrity since Michael Jordan in 1992.
In a commercial about the meal, Scott is portrayed as an action figure who says, “Wassup world” and more.
Scott’s website sells McDonald’s-themed gear such as the action figure, T-shirts, hats, a big chicken nugget pillow and a basketball. Prices range from $25 to $300. Fans will recognize the Cactus Jack imprint on some of the items. That is the name of Scott’s record label and his nickname.
According to McDonald’s, the month-long collaboration will involve not just burgers and fries but other upcoming surprises for fans.
At the launch of his namesake meal, Scott implied that the collaboration will include a charitable objective.
“I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” said Scott. “We are bringing together two iconic worlds. Including a charitable component was key for me, and I can’t wait for people to see what we have in store.”
“Everyone has a favorite McDonald’s meal, no matter who you are,” McDonald’s U.S. Chief Marketing Officer, Morgan Flatley said. “Travis is a true McDonald’s fan having grown up visiting our restaurants in Houston, not to mention one of the biggest musical acts and cultural icons in the world.”
